Privacy-first, conversion-focused tracking.
founder of /TAGSTREAM, a Scottish-based Web Analytics Consultancy
I help businesses build privacy-first tracking systems and data strategies that drive conversions, boost performance, and reveal what really matters about their customers.
Implement tracking solutions that comply with privacy laws and respect user consent.
Measure key metrics to optimise conversion rates and drive business growth.
Seamlessly integrate analytics tools and ensure accurate data collection.
Create clear, insightful data visualisations in Looker Studio that turn complex marketing and analytics data into actionable stories for smarter decision-making.
Provide comprehensive GA4 and GTM setup audits to ensure accurate data collection, reliable tracking, and full alignment with your business goals.
Help businesses achieve data privacy compliance by integrating and configuring consent management platforms to ensure tracking respects user choices and regulatory requirements.
I work with a comprehensive analytics and marketing tech stack designed to help businesses make sense of their data.
My setup includes Google Analytics 4 for measurement, Google Tag Manager (client and server-side) for flexible implementation, and Looker Studio for clear, data-driven reporting no matter what datasource
I use Stape and BigQuery to enhance data collection and storage. while Google Ads, Meta Business, TikTok Business, and other social platforms handle campaign activation.
Tools like Cookiebot and CookiePro ensure full consent compliance across all touchpoints.
With a background in both front-end and back-end web development, and experience working with global and national brands, I chose to bridge the gap between technical web development and marketing by specialising in analytics implementation.
Over the past few years, I’ve led Google Analytics and tag management setups for numerous clients, designed custom data layer architectures, and built insightful web analytics and marketing dashboards.
I advise businesses on privacy compliance, ensuring their tracking solutions are fully GDPR-compliant and implement the technical setups needed to support that, from consent mode configuration to secure data collection.
I also deliver campaign reports that turn complex data into actionable insights.
If you have a project in mind or any questions you'd like to discuss, feel free to get in touch by email. I'd be happy to chat. christophe@tagstream.co.uk
You can also book a free 30-minute discovery call!